The new My Passport Cinema from Western Digital offers an easier and faster way to organize, store and enjoy high-definition digital movies and TV shows. Users only need to connect the drive to any VIDITY enabled device to enjoy 8.3 million pixels of entertainment.

VIDITY is the consumer brand created by The Secure Content Storage Association (SCSA), a consortium of companies in the entertainment industry and digital storage space founded in January 2012 by Twentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment, SanDisk, and Western Digital.

VIDITY offers the ultimate in entertainment, bringing unprecedented quality and the convenience of digital together, delivered across a range of options spanning 4K Ultra HD home theater to compact smart phones with no Internet connectivity needed for playback. In addition the four founder companies, SCSA members include leaders from the consumer electronics, security processor, storage, and audio industries aligned in advancing the collective goal of enabling next generation digital playback technology for locally stored premium content.

The new My Passport Cinema drive utilizes VIDITY technology to allow users to experience movies in crystal-clear, true 4K UHD picture and immersive audio. Just plug the My Passport Cinema drive into a VIDITY-compatible UHD TV or device, such as Samsung’s 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs, purchase movies online, via M-GO or other VIDITY retailers, and in minutes you’ll be able to watch them. Movies downloaded into the My Passport Cinema drive, can be accessed immediately online or offline.

“Our focus is on creating the highest-quality consumer experience possible,” said Danny Kaye, EVP, global research and technology strategy, Twentieth Century Fox Home Entertainment. “This means the quality of the content as the demand for 4K Ultra HD content continues to increase and evolve, but also the ease of content acquisition and playback on next-generation TVs and other devices. WD’s My Passport Cinema drive with VIDITY technology brings together this unprecedented quality with the convenience of digital.”

“The My Passport Cinema drive provides another way for our customers to enjoy stunning premium 4K content on our UHD line up, and additionally, High Dynamic Range content from our SUHD TVs,” said Bill Lee, vice president of TV product marketing at Samsung. “Our customers will now have the ability to purchase, own and store newly released content on one device that is easily accessible from our TVs.”

“Movie playback from the My Passport Cinema drive provides consumers a hassle-free, immediate experience of premium-quality 4K UHD content on their TVs,” said Tony Tate, general manager and vice president of Content Storage Solutions at WD. “The technology on My Passport Cinema also enables consumers to take preloaded 4K UHD content anywhere there is a VIDITY-enabled TV. We are committed to furthering the development of products that make consumers’ interaction with their content a greater experience.”

Additionally, from August 16, 2015, to June 30, 2016, a My Passport Cinema drive will be included free with the purchase of Samsung JS9000, JS9100 or JS9500 SUHD TV models so consumers can enjoy 4K UHD content immediately. Premium movies preloaded for purchase during this promotion include : The Maze Runner, Exodus: Gods and Kings, X-Men: Days of the Future Past, The Wolverine, Dawn of the Planet of the Apes, The Fault in Our Stars, Let’s Be Cops and The Other Woman.

My Passport Cinema UHD movie storage is available in the WD store at wdstore.com and at select retailers and distributors. The My Passport Cinema UHD movie drive 1 TB capacity has a manufacturer’s suggested retail price (MSRP) of $89.99 and comes with a 1-year limited warranty.