From July 1 until September 30 in most cases, Canon has special prices on some equipment from the Cinema EOS line. There are multiple suggestions and rumors related to this price drop, but the main reason is probably the expected renewal of the line-up, with Photokina, in September, as the stage for launching new models. But if you want to take the opportunity to get a Canon camera at a lower price now, check the promotions.

The CINE-SERVO 17-120mm lens is now sold with a $5,000 instant rebate, when purchased through a Canon Authorized Cinema EOS Dealer located in the U.S. and the product must be accompanied by a U.S. Warranty Card that includes the product serial number. This is a rule that applies to the products included in this promotion.

The Canon CINE-SERVO 17-120mm lens, available in EF and PL mount, provides 4K performance for Super35mm large-format single-sensor cameras and accommodates either broadcast or cinema-style production due to its removable Digital Drive unit, and is ideal for sports, nature documentaries, and other types of long-zoom field production.

With the purchase of an EOS C300 Mark II 17-120mm Zacuto ENG package you get a $9,000 instant rebate. The EOS C300 Mark II 17-120mm Zacuto ENG Package provides you with the components to shoot ENG-style and handle aspirational shooting setups to take your story to a whole new level of detail.

Another option is the purchase or lease of the EOS C300 Mark II Camera or Zacuto Z-Finder Package, where you get a $4,000 instant rebate. The EOS C300 Mark II Digital Cinema Camera is ready to handle the most aspirational shooting setups and take your story to a whole new level of detail. The Zacuto Z-Finder Package was designed to provide optimal balance whether shoulder mounted or on a tripod.

For the purchase or lease of eligible EOS C100 Mark II cameras and packages within the promotional period, there is a $1,500 instant rebate, that, according to Canon, “helps make the Canon EOS C100 Mark II Digital Cinema Camera even more desirable for anyone who wants cinematic quality while using a small, light, compact camera. Whether you’re an amateur who likes to work alone or part of a video production team, this powerful, versatile camera has the technology and ease-of-use that enables users to achieve stunning HD video results.”

The EOS C100 Mark II camera can be paired with the full range of Canon EF, EF-S and EF Cinema lenses, from fish-eye to macro to super telephoto. The same happens with the C100, which is also in promotion.

There is also a $1,500 instant rebate for the purchase or lease of eligible EOS C100 cameras. The EOS C100 camera’s innovative design brings together the advanced technology of Canon CMOS sensors and the DIGIC DV III Image Processor. It can be easily integrated into sophisticated workflows because it supports external recorders, remote operation, and complete manual control over both video and audio recording. Its HDMI output with embedded Time Code enables collaboration between multiple cameras while editing.

There are some more promotions available until the end of September, and there is even a free case on offer, for those purchasing 3 or more unique Cinema EOS Prime Lenses. The free Cinema EOS Prime Lens Carrying Case makes it easy to carry the lenses on the road. This promotion started in August 2015 and will end on September 2016.

Another deal running now, but which will last until December 31, 2016, is for the purchase or lease of an EOS C300 Mark II and where you can get an $8,000 instant rebate. The Canon DP-V2410 4K Reference Display is ideal for use as an on-set reference display in 4K cinema locations, and can be used for 4K-UHD television and commercial productions.

Canon also has other offers available on their Cinema EOS website, which may be a good point to start exploring the promotions running now. From there you’ll find links to the dealers involved with the instant rebate offers. Remember that most of the promotions end in September.