Adobe Premiere is adding a Generative Media Tool
Adobe is continuing the generative AI march forward in Premiere (beta) with the new Generative Media Tool. It’s a...
Sony introduces RX10 V, a new all-in-one super zoom camera
The RX10 V keeps the series’ resolution, super-telephoto reach, and integrated lens design, and adds AI-powered Real-time Recognition AF...
Fujifilm announces the second FUJINON cinema power zoom lens
With the introduction of the widest angle of view available in GF format, Fujifilm expands versatility for the GFX...
Topaz Video – In Depth Review
Topaz Labs have been the dominant name in AI upscaling for the best part of a decade now and...
Sirui expands Vision Prime Series with three new lenses
The Vision Prime lineup now grows from the original 24/35/50mm T1.4 trio to six lenses, covering ultra-wide through medium...
Beyond IMAX: How Digital Cinema Escapes The Physical Limits of Film
We are living in an era of astonishing innovation and relentless obsolescence. Every year, new cameras are announced, marketed,...
Tool Tip Tuesday for Adobe Premiere: Never See Red Again: The Hard Limiter on Your Master Output
Welcome to Tool Tip Tuesday for Adobe Premiere on ProVideo Coalition When your audio hits the red, the top...
Color Mode in Premiere (beta): Color and Contrast Controls — Zones, Not Lift/Gamma/Gain
If you’re used to lift, gamma, and gain, you’re used to thinking in three parts: shadows, midtones, and highlights....
How to get TRUE “Natural Light” from LEDs
Most filmmakers are missing the biggest utility afforded to us by LED lighting: true replication of natural sources. Prior...
The “Large Format Look” is a Lie
Every conversation about camera formats eventually circles back to the same debate: Big sensor vs. little sensor. And while...
