Simplifying video creation and sharing on platforms including YouTube and Instagram is the aim of Adobe Premiere Rush CC, announced with a starter plan that is free… but has limitations.

Adobe is feeling the pressure of other NLEs, with Blackmagic DaVinci Resolve at the top of the list, so they used this edition of Adobe MAX to introduce their own take in the world of free NLE, with Adobe Premiere Rush CC, which can be used as a entry-level video editor to the world of Adobe.  First revealed in June this year, as Project Rush, the now named Adobe Premiere Rush CC is available free, in Adobe’s CC Starter Plan, but with a caveat: users can create an unlimited number of projects… but export up to three for free.

So, if you really want to use Adobe Premiere Rush CC you need to subscribe. As Addobe says, the all-new Premiere Rush CC, available now on Windows and macOS and via the iOS App Store (Google Play store availability coming in 2019), is offered across a series of plans tailored for customers’ unique needs. Premiere Rush CC is available for $9.99/month to individuals. Premiere Rush CC is also included as part of All Apps, Student and Premiere Pro CC single app plans and comes with 100 GB of CC storage. Additional storage options, up to 10 TB are also available for purchase.

From desktop to mobile

Designed specifically for online video creators, Premiere Rush CC integrates capture, intuitive editing, simplified colour, audio, and motion graphics with seamless publishing to leading social platforms like YouTube and Instagram, all together in one easy-to-use solution. With Premiere Rush CC,  says Adobe, content creators do not have to be video, colour or audio experts to publish professional-quality videos.

The new NLE from Adobe harnesses the power of Premiere Pro CC and After Effects CC, offers built-in access to professionally designed Motion Graphics templates in Adobe Stock to get started quickly, and features a Sensei-powered, one-click auto-duck feature to adjust music and normalise sound. It also allows access anywhere, enabling users to create compelling video projects – optimized for social distribution – on one device and publish from another with a consistent user experience across desktop and mobile.