Sigma expands Aizu Prime with three new lenses
Sigma introduced the Aizu Prime 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF, three new lens additions...
2D House: first rental house in North America to offer ZEISS Aatma lenses
The first ZEISS Aatma lenses that arrived to 2D House, in early June 2026, went immediately out on a...
DP Aakash Subramaniam chooses ZEISS Supreme and Nano Primes for “Our Weird Selves”
Cinematographer Aakash Subramaniam, WICA, faced a conceptual challenge: how could he make a film about dying that doesn’t feel...
ZEISS Horizon Anamorphic: new technology for cinema lenses
The new ZEISS Horizon Anamorphic introduce a new lens technology platform that answers the need for speed and precision...
ZEISS Panoptes 65 cinema lenses debut at Cine Gear Expo LA
Designed for the 65mm format, this comprehensive set of ten primes under the name Panoptes 65 represents the ZEISS...
ZEISS to unveil major advancement in lens technology
ZEISS to unveil major advancement in lens technology at Los Angeles Showroom, debuting what the company describes as “a...
ZEISS CinCraft LensCore: cinema lens looks for compositing
Built on the Virtual Lens Technology, this new Nuke plugin brings decades of ZEISS optical expertise into post-production, bridging...
New vivo X300 Ultra arrives with cutting-edge video capabilities
Engineered to push the boundaries of mobile videography, the all-new flagship vivo X300 Ultra represents a leap from standalone...
ZEISS Cinema hosts first US Aatma lens demo event in LA
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma...
ARRI Image Science coming to HONOR smartphones
ARRI technology from the ALEXA camera systems will debut in HONOR’s upcoming ROBOT PHONE, as the company translates the...
