Everyone knows what a compositor does, right? Well, probably not. One of the most valuable lessons I have learned...

The ShiftCam 240mm Super Zoom Telephoto partners with your iPhone’s 5x periscope camera (4× & 8× on iPhone 17) to unlock true long-reach optics—not...

It’s happening! Everybody’s favorite post-production tool, Kyno, gets an update! I was quite happy when I dropped by the...

Today, Fujifilm has officially unveiled the FUJIFILM GFX ETERNA 55, the company’s first digital camera dedicated entirely to professional...

Building on the success of the Astera bulb family, SolaBulb is the first wireless, zoomable, bulb-style Fresnel for events,...

Avid Content Core is an industry-first unified content data platform for news and entertainment that Avid debuts at IBC2025,...

Crafted for broadcasters, the CINE-SERVO 11-55mm T2.95-3.95 is currently scheduled to ship in November 2025, available in RF and...

Mavis is launching a new app, Mavis Monitor, available for iPhone, iPad and Apple TV that turns everyday Apple...

From the first lens in the new EVO series to an innovative adapter integrating artificial intelligence to expand focusing...

Maxon delivers speed, flexibility, and creative power in a fresh new ecosystem design, as it unifies Cinema 4D, ZBrush,...

BURBANK, CA – September 10th – Filmtools, the leading provider of production equipment for the filmmaking community, announced that...

Blackmagic Design today announced DaVinci Resolve 20.2 and Blackmagic Camera 9.8 public beta, which adds support for Apple ProRes...

Powered by the same proven Vortex platform crews trust as a workhorse on set, the Vortex24 Soft delivers smooth,...

At IBC2025, Atomos is offering two exclusive deals that put powerful camera-to-cloud workflows into the hands of every filmmaker,...